MSPs who don’t do this, risk losing clients

[00:00:02] Speaker A: Fear of failure. You're not alone. For MSP owners find out what works, what doesn't, and what'll just waste your time right here. [00:00:13] Speaker B: Greetings and salutations because I have a great show lined up for you today. I've got 10 ways that MSPs can go the extra mile to delight clients. Also, a Great use of AI for MSPs how to figure out your ideal client profile. And I've got some AI prompts for you as well. AI. And you're not going to believe what my guest today has done. Talking of AI. He's built an AI at the very heart of his MSP that has access to all of its data and it's now helping him to grow his business faster than ever before. Welcome to episode 325 powered by MSP. [00:00:48] Speaker A: Marketingedge.Com Paul Green's MSP Marketing Podcast Insane. [00:00:53] Speaker B: Retention for your MSP isn't just about doing a great job for your clients. It's also about making sure they feel really positive about you. Most MSPs have great retention by default. Sure, you're looking after people properly, but you must also remember that for ordinary business owners and managers, switching MSPs is a distress activity. In fact, the perception is that moving to another MSP is difficult and dangerous, and that's what keeps people with you. It's called inertia loyalty. But relying on it is a really bad strategy. Instead, here's how to systemize going the extra mile so that your clients don't just respect what you do. They love it. We're really talking here about delighting your clients, but not in a haphazard way. One of the great things about owning your own business is having complete control over the experience of the customers. Right? If you and I could clone ourselves, then we'd have the perfect businesses because everyone in our team would behave like us. [00:01:52] Speaker C: But the reality is that no business. [00:01:54] Speaker B: Is like that because we need other humans and other humans behave in different ways. So unless we put in place systems and train our people on the systems and then coach them to follow those systems and thrive within them day in, day out, we get haphazard performance. I think that customer service is absolutely one of those areas that could and should be systemized in every single msp. By customer service I mean going the extra mile. The stuff that genuinely makes clients think, wow, these tech people are different. Because when you do that consistently, and not just occasionally, you create loyalty referrals and a reputation that's almost impossible for your competitors to touch. So let's get into 10 simple but practical ways that you can go the extra mile. And more importantly, how to turn each one into a repeatable system inside your business. The first one, proactive communication. And I don't just mean the usual emails that say your ticket has been updated, but actually I mean reaching out to someone before something becomes an issue. So like a quick monthly check in call or a short video from a technician summarizing what they're working on for them. The magic here isn't the contact, it's the proactive nature of it. And yes, you can systemize this with a simple CRM task. Every client gets a check in every 30 days. No exceptions. Now obviously if you've dealt with some tickets with them in those 30 days days, you can skip that. But if you haven't really dealt with your clients, you haven't sorted anything big out for them in the last 30 days, then send them a proactive video. Just telling them some stuff you're doing or just checking in to say hi, how are you? What's happening right now within the business? Number two, personalized micro touches. Things like remembering their birthday. I mean, what if you got the birthday of every user at every client and you just sent them something? I don't know, just send them a card or just send them a video message from the team. I, I know that means a bit of work every week, but it's a point that it really connects with them. What if you celebrated their business anniversary? What if you found out and congratulated them when they hired someone new? In fact, you're one of the first people to find out when they hire someone new, right? If they remember to tell you. [00:04:01] Speaker C: Although I realize most of your clients. [00:04:03] Speaker B: Probably tell you the day that person starts and they need that new user. [00:04:06] Speaker C: Account like 12 minutes ago. [00:04:08] Speaker B: You can use your PSA to automate reminders like this so it feels spontaneous to the client. But of course it's been completely engineered by you because behind the scenes. Number three, unexpected education. You can send short helpful, did you know? Videos or articles. Not generic stuff, but tailor it to what that client thinks about. And this is again very easy to automate with content libraries, tags and scheduled sends. The goal is for them to feel that you are looking out for them, that you've got their back. Number four, project follow ups. So most MSPs disappear the moment a project finishes. Instead create a standard two week follow up call. How's it bedding in? Any rough edges? Anything that we should tweak? This is such a Small thing. It takes five minutes to make this call, but it makes you look like a premium partner. Number five, user level support. So not just helping the managers and the decision makers in your company, but helping the end users get better as well. You could do a monthly ask me anything session, either on a Zoom or maybe even in their office, or perhaps just do a five minute training tip for them or some quick loom videos to show them shortcuts on the systems. You know that they're because you've got that information recorded. This just builds huge amounts of goodwill actually across the whole company, not just with the leadership team. And you know, when it comes to contract renewal time, who does the leadership team ask? Whether or not they should stick with. [00:05:34] Speaker C: Their current IT partner or move on? [00:05:36] Speaker B: Yeah, it's the users. So you should be working on the users. They're the influencers. Work on them as much as you. [00:05:42] Speaker C: Work on the decision makers. [00:05:44] Speaker B: Number six, surprise recovery. When something goes wrong. And there's always something that will go wrong, right? Don't just fix it. Add in a small gesture that could be a handwritten note or a follow up call from the technician just to check that everything is now sorted out. And you don't have to do this every time. But if you systemize a menu of goodwill gestures so your team can pick from it without asking you each time and also see what was done last time, then you're making sure that something happens to create goodwill every time there's a fix. Number seven, VIP access. Give your best clients early access to new services, new beta features that you're putting together, or new training sessions. You want to make them feel like they're insiders. And you can systemize this with a simple VIP tier in your CRM or your psa. And if they're on the list, they get the perks automatically. Number eight, client only perks. Maybe it's a quarterly webinar just for clients or a private newsletter or some checklists and templates that they can use internally. How about a private dinner event once a year that you invite all of your best clients to? It's kind of like an extreme networking event, but only for the very best people. Anything that says you get special value. [00:06:53] Speaker C: Because you're with us, that would work. [00:06:55] Speaker B: Number nine, moments of humanity. The tech industry loves automation, but clients love being treated like real people. So you could do a personalized video, a call instead of an email, a quick hey, I just saw this and I thought of you. Send them a link or send them something in the mail the trick is to systemize prompts rather than the actual actions. Your CRM reminds you to be human with your clients and then you just choose the method of how you're going to do that. And then number 10, the wow box. Once a year, send something genuinely surprising to your clients. It doesn't have to be expensive, just thoughtful. So it could be a low level tech gadget. It could be a book. Like, I talk about marketing books all the time. What if you picked a book that I recommend to you, that you've read and you think this is amazing and you send it to all of your clients and say, I read this book, it's helping me to grow my business. I think it will do the same for you. What a great way to make 10 or 15 or $20 for really go far. But you could also just send snacks, you could send other stuff that fits. [00:07:52] Speaker C: In with your brand. I mean, don't just go with the. [00:07:54] Speaker B: Same USB sticks that all MSPs go with. Just think a little bit outside of the box and again, systemize it. Make it systemized, scheduled, so it can be repeated on a regular basis. Here's the big idea here. None of these things are hard on their own, and you probably wouldn't do all of them. But you could pick out two or three and put them in place and turn them into a system so your technicians or your service desk manager can run them without you personally having to do them. The real power here is when they happen consistently and automatically without ever depending on you remembering every detail. That's how your MSP stands out. That's how you build fans instead of just clients. And it's how you create a reputation that makes the price you charge almost irrelevant because people have got such amazing things to say about you. So your challenge for this week is simple. Pick out one, two or three of those 10 and just build a tiny system for it. One workflow, one reminder, one checklist. Start there. And of course, as I say, if you have an account manager or a service desk manager, get them to do this for you so that they own this process of systemizing customer delight. And never forget, when you stack these delight systems together, you become the MSP the clients rave about, not just once, but forever. [00:09:09] Speaker A: Paul Green's MSP Marketing podcast Still to come. [00:09:13] Speaker B: So we've mentioned this to a few MSPs and some love it, some hate it. Imagine if you had a custom AI that sits right at the heart of your MSP and it has access to all of your data, like everything your Microsoft 365, all of your internal files, all of your client data, your PSA tickets, everything. And then as you're making decisions about the business, you just chat to that AI like you do with Copilot or ChatGPT. Well, I found an MSP who has actually done this in his business and it's helping him to grow faster. That's what he says. He's my special guest today and he's going to be here in the next few minutes. Do you know exactly what kind of clients you want for your msp, Right down to what kind of business they are, how many staff they have geographically, where they're based, and what kind of attitude they have towards technology? We call this an icp, an ideal client profile. You take all of this information and you write it down so it guides all of your marketing well. Good news. Here's how you can use AI to make figuring out your ICP super easy. Without an icp, it really is difficult to do the rest of your marketing properly. You can't create your unique sales proposition, your USP, you can't get your website and your LinkedIn messaging right. You can't align all of your marketing and make it super laser focused on exactly the clients you want if you don't know exactly who you're targeting. I mean, in that situation, how can you make your marketing relevant to someone if you don't know who you're targeting? At the risk of throwing acronyms at you, then do you have an ICP in your msp? Because if your ICP is any business. [00:10:58] Speaker C: With up to like 200 staff that. [00:11:00] Speaker B: Needs IT support, then I'm sorry, but actually you have a problem. Because that's the marketing equivalent of saying that you'll go on a date with anyone who has a pulse. And, and the reality is somewhat different, right? In fact, as someone who was single for a few years and did quite a lot of dating, the more you date, the more you form a clear vision about who you don't want to date. Sometimes forming a list of clients that you don't want to work with is the easiest route to discovering who you do want to work with. Your ICP needs to be specific, detailed and hooked into their emotions more than their cognitive thought process. It's not really just about size or sector. It's about why these clients buy, what they fear, how they make decisions, and what kind of relationship they want with their technology partner with you. And this is where your AI tool of choice can become your best brainstorming partner. I believe that AI is most powerful and valuable when we use it as a research assistant. When we get it to question us on what we really think about things and really drill down into details. Unlike a human assistant, it never gets tired of going over the same thing again and again and again and again, or looking at the same points from different angles to try to figure out the right answer. My belief is that people who use AI for basic search are completely missing a trick. Its real power is augmenting our brains to help us reach unique conclusions that only we could have reached, but faster and with better levels of detail. So here's a simple three step process that you can use to get your AI tool to help you form an ideal clock client profile. Step one. Start with what you know. Open your AI and you might choose to put it into deep research mode if you've got that available. Or maybe even switch on agent mode and give it the parameters that it can operate within. There are pros and cons to each of these. And of course these things change over time. But the best thing to do is to experiment. You want your AI to be able to spend time thinking and figuring out what it thinks is the right answer for you, rather than rushing towards the first answer. And then you brief it on the kind of business that you run and what you're trying to achieve. And you may know this already, but it's always worth just running over it with the AI. So you might say something like, hey there, I've got a challenge for you. Because AI likes it when it's given a challenge, when it's given a mission. You are a marketing strategist for a managed service provider that works with small to medium sized businesses. Help me define my ideal client profile. Are you up for that challenge? And then you'd feed it a few details about your existing clients. So perhaps you tell it the ones that you love working with and why you love working with them. You'd tell it the ones that drain you, that suck the energy out of you and why. Why they're not a good fit. You tell it the industries that you have most experience in, any local focus or specialization. And all of this gives the AI some context. You might even choose to Give it actual URLs, website addresses of your favorite and your non favorite clients and then ask it to go and visit their websites to research them and form a better understanding of who they are and what they do. You're using it to get patterns, if it can spot patterns in why you like all of these clients and why you don't like these clients, why you want more of these and what they have in common. Let the AI do the pattern searching for you. Step 2 Let it ask you smart questions. So a good prompt here is ask me 15 detailed questions to help define my ideal client profile for my msp. And here are the kinds of questions you would hope to get. And if your AI isn't going in the right direction, then feed it this list of sample questions and tell it this is what you want it to ask you. And by the way, you don't have to transcribe all of these questions. We've got a transcriber, this podcast and this YouTube video on our website. Go into ms.spmarketingedge.com and just go and have a look for podcasts. It's up there in the navigation. So here's the list. What problems do your best clients call you about most often? What values or attitudes make your favorite clients easy to work with? What kind of technology maturity do your ideal clients already have? How do they usually find you? Is it referrals, ads, networking or something else? What kind of relationship do they expect? Is it hands on support or strategic partnership? And then you take your time to answer each of these questions properly. Now Personally I favor ChatGPT, so I'm not quite sure if this exists on other AI tools. But on ChatGPT you can put it into like a voice mode where you're just having a two way conversation with it. And depending on your ability to multitask, this is something you can actually do while you're driving somewhere. Although it goes without saying that you should always drive safely. And then step three Build your ideal client profile. Once you've fed your answers back, you can ask your AI tool. So based on my answers, help me create a detailed ICP for my msp, including demographics, firmographics, psychographics, gonna explain what those are in a second, pain points, buying triggers, and the decision process. So firmographics are like demographics but for businesses. They describe things like a company's size, industry location, how it's set up, stuff like that. And psychographics describe what people care about, their interests, values, opinions and lifestyle, what makes them tick. If you like, you can then take the output and ask your AI to shape it into something useful for you. Now for most MSPs, this is something that's no more than a couple of paragraphs long, but with quite a few bullet points in there. It needs to be very easy to read, something you can just print off and just put it onto your wall. So it's just there for you to look at anytime you're doing any kind of marketing and you need to just check is this being targeted at the people I most want to reach? So you might ask your AI tool to rewrite it so it can be understood by like a 12 year or something like that. And there's nothing wrong with that. The easier you make something to understand, the more likely it is to be used by you and your colleagues and everyone within the business. Perhaps even the information contained within a super simple graphic that you can use to educate everyone within your business. Or you might be looking for something more detailed because you do want an in depth document to debate with your senior leadership team. I mean that preference is all down to you. But either way, however you do this, it's an essential start to taking your marketing seriously. Figure out who you want to sell to and it's going to be so much easier to go and get them. [00:17:16] Speaker A: Paul Green's MSP Marketing Podcast Quick question for you. [00:17:20] Speaker B: Do you have a copy of my book yet? It's called MSP Marketing Start here and it shows you how to go from zero leads to new clients. It's actually all of the basics of marketing for your MSP explained in a 45 minute read. You can get it as a paperback. It's also on Kindle and on Audible. If you go to mspmarketingedge.com books you'll get a link to it on your local Amazon site. This feels like a glimpse into the near future because I found an MSP who's got an AI at the heart of his business with access to all of its data, helping him to make big decisions. This is the kind of thing we can imagine every business doing in the future, but this guy's doing it right now in 2026. And yes, of course he's addressed all of the fears that you currently have in your mind about allowing an AI to access client data, tickets, financial data, and info about your staff. Let's explore with him how he got started with this, why he does it, and how it's helping him to accelerate growth in his business. [00:18:24] Speaker D: Hi, my name is Leith Palawan. I am an MSP owner in Southern California that is very interested in innovation and expansion and it's so cool to. [00:18:33] Speaker C: Have you on the podcast, Leith. So we're going to talk today about. [00:18:36] Speaker B: Kind of some favorite subjects of MSPs. [00:18:39] Speaker C: Really, which is AI, automation and having a more efficient business without having to spend a great deal more money. And I know that's something that you're particularly passionate about. Now let's be honest, we all know all msps are constantly trying new things, especially automations. [00:18:52] Speaker B: Click, click, click. Just automated that. Brilliant. [00:18:55] Speaker C: That's a job we don't have to do. [00:18:56] Speaker B: And it's so tempting as well to. [00:18:58] Speaker C: Go in and play with AI. So we thought we'd get you on because I know that you're constantly trying new experiments and looking at ways that you can be more efficient in your business. [00:19:07] Speaker B: So that would just be worth it. Fun just exploring that with you. So first of all just tell us a bit about your msp. So you're based in Southern California. Give us an idea what kind of size you are, how many technicians you've. [00:19:17] Speaker C: Got, what kind of clients you work with. [00:19:18] Speaker D: Yeah, well we started this in 2002 and it was just myself and grew slowly and to a point where it started to look like a business that's just a one man shop. And then the economy cracked in 2010. After that I have to kind of reinvent myself. So I started to look beyond just here, started to look at hiring people in abroad to do some of the menial work and some of the purchasing. And then I that actually that strategy helped. I ended up partnering with a couple of companies and with them we were able to grow a little bit. The partners went away and then just having clients that grew with me helped really grow this business to a 2, 2.5 million company. And with that of course with the success with the, with the AI starting to take, become more popular, I was able to put some money investment into developing something that will help my business in AI. [00:20:18] Speaker C: And that's such a, such a cool story. And I guess you've got to a point now where when you're doing around about two and a half mil that you, you're able to, to be the R&D department of the business. So it's, you've got, I guess you've got service desk manager and enough competent people to go after the clients and grow the business. And are you just having fun now just automating everything? [00:20:39] Speaker D: I wouldn't call it, but it is fun, definitely fun, but also looking for ways to also serve my clients. So what I've developed some kind of a platform. First of all, you know, I just acquired a new company that does global dispatching. So that's going to help me get more of a global footprint, definitely national where really most success is in the United States. And on top of all of this I have that AI solutions which I Think will help a lot of my clients, small clients, increase efficiency, which, and I also think is going to be the future of how people do business anywhere in the world. [00:21:13] Speaker C: Yeah, that makes perfect sense. [00:21:15] Speaker B: So give us an idea of what. [00:21:16] Speaker C: You'Re building then some, some of the things that you're putting together and how it will help your clients. [00:21:20] Speaker D: Okay, well, let me tell you how it started. Started when I first learned about AI, I thought, this is amazing. I was like, you know, imagine if my data was all in AI and I could, you know, run AI on my stuff. At the same time this happened, I had a person with me after 10 years get pregnant and she left. And when she left, a lot of knowledge went away with her. So that kind of sparked the idea. So I started working with a group of people from the Netherlands to input all my ticket, all my tickets, all my emails, all my phone calls, connect to QuickBooks and connect to my SharePoint, my teams and connect everything, put it all into one centralized database, collect some more data on it, add some of the AI metadata, like the sentiment and the summaries, and whether it's marketing, whether it's operations, and then use that information to look for ways to manage my business and to manage my clients. So started rough, but now we've been developing now for two years and we have a pretty solid platform right now with a lot of features that is really benefiting our business, to be honest with you. [00:22:37] Speaker B: That's really cool. [00:22:37] Speaker C: So I'm going to ask you about those features in a second and some of the things you've been able to achieve. But I first of all must address the most obvious elephant in the room. And I know there'll be thousands of MSPs listening to this or watching it on YouTube at this point, folding their. [00:22:50] Speaker B: Arms, going, oh, hang on, so you've. [00:22:52] Speaker C: Put all your data inside an AI, what, what Rails have you put up? What are you doing to guard the data and stop that from leaking out, I guess? [00:23:03] Speaker D: Well, obviously we're not putting it on a server here in the garage. It's with AWS, which is a SOC 2 compliant. We have all the proper cyber security, all the proper security implemented on the databases on the connection in A two factor. I mean, just like all your emails in the, on your servers are on the net now. This is going to be another way. Also the data we're getting, we're not necessarily getting the data and putting it raw, we're just making it into vectors and processing it, Just getting the juice out of it basically. And Then we don't really need all the raw data in there, just what makes sense out of it basically. [00:23:44] Speaker C: Yeah. [00:23:44] Speaker B: So give us some of the wins. [00:23:45] Speaker C: Some of the things you've been able to achieve with this. [00:23:48] Speaker D: Well, definitely. I mean now at. I'll give you an example. 1 For example, we are a Microsoft company. All of our clients are Microsoft. Usually mostly what we do is Microsoft and that's where we put all our focus on. But every once in a while we get a client that's asking us to do things that are specific to Macs for example, or Linux or something. So I do not have marking material that is specific to that. But when I go to my Bloom bloomchat AI, when I go in there and I look at and I create a company profile, emphasize all the work we've done with Linux, emphasize all the work we've done with the MacBooks. It'll give me a bunch of white papers and gives me all the things that we've done in the last, let's say three months or six months. And that creates a customized package that I can send to the client immediately without having to spend three, four days creating that package. And they get the impression right away that hey, these guys can actually work with the Macs. And because of that I've been able to close a few deals because of that. Also with WI Fi, depending on locations I can customize my marketing material specifically to a specific client without having to go through all this creation all done within one prompt on, on my PC. [00:25:12] Speaker C: So, so essentially what you're doing is you're taking all the data that's sitting within the business in, in every area and you're, you're putting it all into one place but that obviously the AI is constantly reading it, matching things up and it's, it's almost like a human, a very intelligent, never stopping human that's, that's across, but it's across all of just your company data. [00:25:31] Speaker D: Correct. And another thing is because it's the data is being ingested on different times. So I can also do comparison, you know, how is the performance of this client today versus three months ago? You know, have they increased in tickets? And this is all done because it's reading the data also like even evaluation of employees and I can do things like, you know, what is Johnny working on? And it'll find me all the tickets, all the phone calls he's done, you know, whatever he's got in teams and give me that result. So I have an idea without having to. This is one of the things that this solved as well. By the way, during COVID when a lot of people started working from home, people are asking us to put monitoring software on each person's, you know, laptop. I don't know if you've been on this other end where the IT guy is, but it is the creepiest thing to do in the world to go and, you know, snoop somebody and oh, where are they looking? Because you have all this access to. So this gives you the ability to know what people are doing and manage them without having to be Peeping Tom, basically. [00:26:40] Speaker C: Yeah, yeah. No, I love that. I absolutely love that. [00:26:42] Speaker B: So have you created this? [00:26:44] Speaker C: Is this a completely bespoke solution to your msp or have you sort of taken something off the shelf and then just adapted it to an MSP's needs? [00:26:51] Speaker D: No, no, this is all us. We just have database and we do. We vectorize the data so when we can, so we can search it and use the metadata. Of course, there's a lot of technology that goes in there to create queries and pull, ingest data and add some intelligence to the data. But this is all done on, within our platform. Of course, we're using the. This is not our own AI, we are using Gemini and we can use multiple models to do the reasoning, but it goes through several processes. When you type a prompt, it goes in there and determines the best place to get the data from. It pulls the data, now it takes it and puts it into a more intelligent model, let's say GPT5 or Gemini 2.5. This way to actually do the reasoning from it. And not just this, by the way, we also show you, when we get a result, we show you the sources, where everything came from that you can access directly so you have some kind of validation. And like I said, because it's timestamp as well, you can do things where you can find out progression of things. So it's a little bit different way of using AI, not just to look for data, but also look at patterns and progression and evaluations and things like that? [00:28:12] Speaker C: Yeah, I love this. I mean, let's be honest, since we saw AI really bloom a couple of years ago and start to become the thing that we've got today, haven't we all, all of us at one point have, or wouldn't it be great if. [00:28:24] Speaker B: I could have a custom GPT with. [00:28:26] Speaker C: All of my business data in there, which is essentially what you, what you've created, but with, with those guardrails, which is pretty cool. Let me ask you an open Question. The, the, the next step for you is that about the AI spotting things before you need to think to ask those things. So for example, if it spots that a client, you know, heading, heading out the door because of certain behaviors, or if it spots that a technician, perhaps their efficiency is. When I say efficiency, I don't mean, as you say, like cracking the whip and making sure everyone's at 100%. But if, you know, an AI will notice if someone's got trouble at home through their work faster than a human would, and wouldn't you want the heads up on that to be able to go and have a chat with someone. [00:29:02] Speaker B: Say, hey Dave, is everything all right? [00:29:04] Speaker C: So is that the kind of the. [00:29:05] Speaker B: Next step for you or do you. [00:29:06] Speaker C: Have even bigger plans? [00:29:07] Speaker D: Yeah. Well, I'll give you an example of how this works. Like right now, if I go and say, have we had any interactions with negative sentence in the last, let's say 30 days? So it'll find, you know, of course there are sometimes calls where people are, you know, I've called about this four times and I've done this seven times. But also it'll determine, the AI will determine and say, hey, you know what, These guys have had this problem six times in the last 30 days. You know, this is a high risk. You should attend to this. And it gives you like an action that you need to do. I'm not saying that I wrote this logic. It is just what's out of the box. But feeding the data into it and having that timestamp on the data is helping actually determine if something is a high risk or low risk. And, and even I can tell to evaluate my relationship with a specific client or like, you know, when was the last time we talked to Alex from ABC company? I'll say, hey, you know what? It's been six months since you had a call with Alex or anybody in the company. This is not, by the way, this is not just my data. This is all the company, the entire tenant, the Fontainet or the entire Microsoft tenant. So I know, know what everybody in the company is doing and you know, like I said, without having to be a creep kind of thing. And it gives me actual information that I can use to strengthen my relationship and strength with the clients and with my employees to make sure I don't, you know, miss out on nothing. Kind of gets me from left field where, well, I thought everything was great, you know. [00:30:43] Speaker C: Yeah. [00:30:43] Speaker D: This actually gives you. Also the other thing I can do is, for example, I can. There's one of the Things I can do here is create a report. So every day I say, you know, I am the CEO of Orange Crew. Tell me what I should focus on today, what with personnel, with clients, with problems. And I have a bit of a management report. Hey, today, do this, this, this, this, this, this. You haven't looked at this email in a few days and I can actually follow it if, you know, if I was disciplined enough, I would follow it. But. [00:31:10] Speaker C: Yeah, exactly. You still haven't got enough time to follow up on that. Maybe the next step, of course, is the agentic AI that will actually go and go and do that stuff for you and take half those actions away from you. Well, that's going to be the next step, I think so. Thank you. Thank you so much, Leith, for explaining what you've done there. I'm not a tech, I don't own an msp. I'm not a technical person. And you've explained that brilliantly. And I want that, I want that for my own business. And I'm sure that many MSPs will, you know, could develop their, will go and develop their own thing. I think, let's be honest, 15 years down the line, all businesses are going to have some kind of AI sat at the heart of it, powering it. [00:31:44] Speaker B: But I know one of the reasons. [00:31:46] Speaker C: You came on the podcast today was you're interested in having some other MSPs test that out so you can try that in different circumstances. [00:31:52] Speaker B: So tell us a little bit about that and what's the best way to. [00:31:55] Speaker C: Get in touch with you. [00:31:56] Speaker D: Yeah, actually my, my initial, when I first started this, I. One of the things I can tell you about msps, we have a very hard time getting new income, you know, and, and getting new clients. So one of the things I was thinking, this is something that's really good for us to use as MSPs, but also a lot of our clients that are small clients. And if you're a small business owner, you're a bit of a control freak, to be honest with you. So having something like that, that gives you an idea of what's going on, deploying it at the client's pace. Usually deployment is done within. Honestly, guys, you gotta be up and running within 20 minutes. All you need is administrative password to email and you can now look at everybody's email and have it all ingested into our platform. So this is something that MSPs can use to manage their clients, but also they can sell to their clients, because they can. Now you're not just managing, not just msp. You're managing information as well. MSP Managed Information Services mis. Okay. This is not like a specific application. This is more like a general generative AI. So it's going to have the same, you know, hallucinations like that. But I can tell you for sure, if you want to do something, this will take you 85 to 90% of the way to completion as opposed to starting from scratch. So whatever that took you 10 hours before, now it'll take you maybe an hour and a half or two hours maximum. So this is where it's been really useful for us and you know, the couple of people that we've tested with, with. But again, still, it's something that's been working for us. We are getting a lot of juice out of it. And if we're looking for people to hopefully adopt the same thing and if they can see the vision and can help put towards the vision and deploy it at a few places where we can get more feedback, that would be very beneficial for us and hopefully it'll take off. [00:33:59] Speaker B: Cool. So what's the best way to get. [00:34:00] Speaker C: In touch with you and sort of stick your hand up and say, I'm going to have a go at this? [00:34:04] Speaker D: Honestly, the best way to go is just bloomchat AI and we'd love to talk to you. [00:34:10] Speaker A: Paul Green's MSP Marketing podcast, the Marketing Minute. [00:34:15] Speaker E: Hey there, it's Jennifer Bleem with MSP Sales Revolution. Today's Quick Win update your LinkedIn or Facebook headline to show that you are AI aware. Businesses are curious about AI and this is your opportunity to position your company as an AI thought thought leader. Here are a couple of options just to get the ideas flowing. Helping business leaders use AI and technology securely or simply AI first, cybersecurity always. Why bother? Because when a prospect looks you up, they decide in about three seconds whether or not to reach out to you. Adding AI to your headline signals relevant authority and it's a great differentiator. 60 seconds, one edit and you position yourself as the go to AI advisor who understands both security and the future. So go make it happen. [00:35:13] Speaker A: Coming up, coming up next week. [00:35:15] Speaker B: Thanks so much for listening this week. Next week we're back on the subject of LinkedIn, which is still the number one place for MSPs to go farming for business. But you've got to keep growing, growing your audience there, which means making connections. So I've got five smart connection request messages which are yours to swipe and deploy. I'll give them to you next week. [00:35:36] Speaker A: For MSPs around the world, around the world. The MSP Marketing Podcast with Paul Green.